After 11 years in online marketing, Facebook continues to be one of the most amazing marketing platforms that I’ve worked with, but I realized that you MUST know how to use it correctly.
Facebook’s entire algorithm is designed to do one thing for it’s users….
Build CONNECTION.
That’s why as marketers, we love it as a platform. But you must understand the platform and how it works, especially for how it’s changing in 2018.
In order to connect people to other users AND to the platform itself, Facebook loves to show you what YOU WANT TO SEE.
We all have our favorite shows, and websites that we read on weekly basis. If you’re into exotic birds, and click on information for exotic birds, guess what you see in your feed.
“We all have our favorite shows, and websites that we read on weekly basis. If you’re into exotic birds, and click on information for exotic birds, guess what you see in your feed.”
Love Guns? Facebook will show you an endless supply of ads for Gun Shows, Gun Shops and other Gun Users.
Facebook does this because they want you to engage with other users and advertisers that you connect with.
But guess what happens when someone clicks on your ad for Stem Cells, Disc Pain, or Dental Implants?
Facebook stores this information and shows them MORE information about what they just clicked on.
Guess what that more information usually is…
Your Competitors Ads!