The chiropractic market is expanding and standing out among local competition, it can be challenging for practices looking to increase business, brand awareness and community engagement. Well planned marketing strategies and campaigns are essential to succeeding but many chiropractors struggle with knowing the right way to approach brand building and courting new patients with their marketing efforts.
The most efficient way to handle the marketing portion of your practice is to leave it to the professionals and partner with a chiropractic digital marketing agency that has the expertise and bandwidth to position your practice for success on both digital and print platforms. Discovering the freedom that chiropractic digital marketing agencies provide has been essential for chiropractors looking to grow their business without taking focus away from what they do best, treating patients with high-quality care.
Digital marketing creates many opportunities to get creative with your marketing efforts to reach potential patients, so the ideas are endless when trying to devise a marketing strategy. Here are a few ways you can ramp up your chiropractic marketing campaigns.
Google AdWords (aka Paid Search):
Every independent chiropractic practice can benefit from a Google AdWords campaign in their marketing strategy. Google AdWords is a pay-per-click marketing tool that allows chiropractors to capitalize on local and keyword searches. Google AdWords displays labeled ads at the top of the search engine results pages for specific keyword searches. Google AdWords campaigns are flexible and budget-friendly and can be paused or ended at any time for adjustment and availability. Google AdWords campaigns are essential to establishing a solid footprint in local markets and gives chiropractic offices the visibility they need to attract high-quality leads. Google AdWords ads are clearly labeled so the potential patients that navigate to your site using these links are aware they are accessing a paid advertisement. They are more likely to be motivated patients who already have some level of knowledge about chiropractic services and their condition. Patients searching for chiropractic services in their area who see your Google AdWords ads are already willing to seek treatment or close to making the decision. Google AdWords campaigns deliver leads with high intent that increase the potential for conversion and maximizes your financial commitment.
When compiling a content marketing plan for chiropractic services consider creating opportunities for potential patients to have a soft introduction to your office and staff. Digital marketing efforts that invite patients to complimentary seminars and consultations have proven to be highly effective lead generation tools with high conversion rates. Digital marketing platforms continue to make these in-person opportunities more and more convenient for busy chiropractors looking to attract new patients so this marketing idea can be accessible in many different scenarios. If you are unable to schedule in-person events at your practice or nearby locations, consider holding live stream Q&A sessions on your social media platforms, create evergreen webinars that potential patients can access at their leisure to avoid scheduling conflicts and shoot videos that cover basic information about the services you offer and conditions you treat. All of these ideas will give new patients the personal touch of face-to-face meetings without too much sacrifice required from both your busy schedules.
Continuing with the power of personal interaction to attract new patients, Instagram is the perfect tool to expand on the concept of in-person opportunities. Instagram is fast becoming the go-to tool for chiropractic offices looking to showcase the personality and culture of their brand. Instagram brings your target audience in closer and encourages engagement with images, video and live streams that make your practice more accessible. Instagram is a great platform to stage digital meet and greets with you and your staff with scheduled live streams. You have the opportunity to not only reach potential patients but also to foster stronger connections with your existing patient base and encourage brand loyalty. Many social media users have begun to seek customer service on these platforms and businesses are capitalizing on the positive visibility of connecting with existing customers in this way. Communicating and engaging with existing patients on Instagram opens up opportunities to tap into their networking circles and expand your reach. Instagram has both paid and organic opportunities for marketing strategy layering to cover all your bases.
Facebook ads for chiropractic marketing have been proven as successful tools for reaching potential patients and generating leads so the platform remains an essential addition to any chiropractic marketing strategy both for general services and condition-specific campaigns. The Facebook marketing platform allows users to fine-tune their target audience using demographics, location, and interests to help chiropractors find the potential patients that can benefit the most from their services. Paid Facebook ads are only one part of the wealth of marketing opportunities the multi-layered platform creates so make sure to incorporate both paid and organic traffic strategies to your plan. One of the best ways to attract brand attention on Facebook is by providing relevant content patients value. By following a customer journey funnel chiropractors can establish trust with potential patients while educating them with researched content, directly addressing their issues and concerns and validating their struggles with their conditions. All of this can be done with quality blog posts, Facebook groups, videos, images and live streams on this one platform. As patients learn to trust you for information, they will eventually trust you to provide their wellness care and the more they become familiar with your brand, the more likely they are to contact you when they are ready to move forward with care. Social media brings audiences and content creators closer so, don’t be afraid to communicate directly with your audience on Facebook. Ask questions that encourage answers, provide content that sparks discussion and let your brand culture and personality shine through your content. Facebook is a flexible and budget-friendly marketing tool for both large and small practices but building your brand on the platform will take time and constant adjustment to remain on trend and valuable to your audience base.
Scott has been an innovator in the healthcare industry for more than a decade. As the president of iVelocity Marketing, his passion is connecting qualified doctors to patients in need. Schedule time with him below!Scott Alexander