by iVelocity Marketing | Mar 16, 2020 | Dental Marketing |
We are experiencing an unprecedented time in healthcare. The unfolding drama around the coronavirus has the potential to significantly impact practices who aren’t prepared and proactive around what to expect over the next coming weeks/months. This also provides a...
by iVelocity Marketing | Mar 12, 2020 | Dental Marketing |
The potential risk of a coronavirus pandemic is gripping the country (and the world). Grocery stores are rationing or running out of supplies like face masks and cleaning agents. The media is providing constant updates to the public about the latest number of...
by iVelocity Marketing | Feb 27, 2020 | Dental Marketing |
Today, I want to focus further down in the sales process – on the second day of the sales process and on closing on care. By tracking these numbers, you’ll be able to see how the office is moving patients towards an opportunity to close on care, and how effectively...
by iVelocity Marketing | Feb 20, 2020 | Dental Marketing |
As I talk with dental practices daily, the conversation inevitably turns to securing more dental patient leads. How many are there, how qualified are they, where are the coming from, etc.I thoroughly enjoy these conversations, but I want to change the discussion a...
by iVelocity Marketing | Feb 12, 2020 | Dental Marketing |
Patient financing is one of the greatest challenges for dental implant practices. Unfortunately, there is a correlation between a patient’s need for implants and the ability to pay for care – those in greatest need often have the fewest financial resources. This is a...
by iVelocity Marketing | Feb 11, 2020 | Dental Marketing |
The movie Moneyball centers on how Billy Beane (played by Brad Pitt) utilized data to reinvent the Oakland A’s baseball team. Based on the true story of the A’s 2002 season, Beane and A’s...
by iVelocity Marketing | Feb 11, 2020 | Dental Marketing |
Airway dentistry is the fastest growing field in dentistry today. One of the keys to building and sustaining a successful airway practice is to create a steady stream of new patients seeking care. To do that, the practice needs to develop multiple channels of patient...
by iVelocity Marketing | Feb 6, 2020 | Dental Marketing |
Marketing for dental implants on Facebook used to be so easy. Simply throw together an ad with a picture of a person missing a tooth, post it on the social platform, turn the dials to only show the ad to people with a household income high enough to afford the care,...
by iVelocity Marketing | Feb 6, 2020 | Dental Marketing |
Two years ago, marketing for a dental implant practice was easy. Simply put a couple of ads on Facebook, target the correct income demographics, and high-quality implant patients found your practice. Unfortunately, Facebook has changed their system so you can no...
by iVelocity Marketing | Sep 17, 2019 | Chiropractic Marketing, Dental Marketing |
For most cash-paid services, success relies on connecting with new patients – patients who have no previous experience with the office. They are coming in cold, having responded to an ad online or a direct mail piece. They are feeling a mix of nervousness, excitement,...
