by wpengine | Mar 16, 2020 | Dental Marketing
We are experiencing an unprecedented time in healthcare. The unfolding drama around the coronavirus has the potential to significantly impact practices who aren’t prepared and proactive around what to expect over the next coming weeks/months. This also provides a...
by wpengine | Mar 12, 2020 | Dental Marketing
The potential risk of a coronavirus pandemic is gripping the country (and the world). Grocery stores are rationing or running out of supplies like face masks and cleaning agents. The media is providing constant updates to the public about the latest number of...
by wpengine | Feb 27, 2020 | Dental Marketing
Today, I want to focus further down in the sales process – on the second day of the sales process and on closing on care. By tracking these numbers, you’ll be able to see how the office is moving patients towards an opportunity to close on care, and how effectively...
by wpengine | Feb 20, 2020 | Dental Marketing
As I talk with dental practices daily, the conversation inevitably turns to securing more dental patient leads. How many are there, how qualified are they, where are the coming from, etc.I thoroughly enjoy these conversations, but I want to change the discussion a...
by wpengine | Feb 12, 2020 | Dental Marketing
Patient financing is one of the greatest challenges for dental implant practices. Unfortunately, there is a correlation between a patient’s need for implants and the ability to pay for care – those in greatest need often have the fewest financial resources. This is a...
by wpengine | Feb 11, 2020 | Dental Marketing
The movie Moneyball centers on how Billy Beane (played by Brad Pitt) utilized data to reinvent the Oakland A’s baseball team. Based on the true story of the A’s 2002 season, Beane and A’s...
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