Summers Orthodontics

What We did

Campaign Goals

Advertising

Our teams do all this work, so we can feel confident we are building only the most efficient ad campaigns for our clients. Since every ad dollar we spend on our client’s behalf come directly from their pockets, we want to ensure we are producing the most bang for each buck. And with Summers, boy did we come out with a bang!

Facebook Advertising

For our proof of concept campaign, we decided the most efficient spend would be on Facebook with an ad promoting an exam that came with a free tooth-whitening once the treatment was completed. We built a campaign to target parents within a 12-mile radius of their practice location that had children between the ages of 6 and 17. We even used the data from past-patients to build lookalike audiences based on the characteristics of those patients. So Facebook used the mold of past successes to help us locate and target other people that might be in need of similar services, and we produced a lot of results extremely quickly.

In the first two months we ran the campaign, Summers closed 15 of their 131 leads into new patients, accounting for over $82,000 of new patient work. Even more remarkable is the fact that we did so while only spending $5,351 in ad costs.